Social Media In The Construction Industry - What is out there?

I will begin my new blog on Social Media and the Construction Industry with a brief review of what I consider to be interesting or most relevant social media applications for construction practitioners.
Construction PR and marketing specialist Paul Wilkinson provides an appealing introduction into social media applications in the construction industry on Slideshare. In his presentation he summarizes the history of social media (pre-web to WEB 2.0), gives a tour showing some construction-related applications, presents a case study on a successful social media implementation for the international architectural and engineering design firm HOK and finally concludes with a top 10 lessons learned:

1. Start small
2. Invest wisely
3. Involve
4. Manage expectations
5. Identify issue(s), then respond
6. Identify the opportunities / risks
7. Spread the risk
8. Manage, monitor and moderate
9. Total bans don't work
10. You can't ignore Social Media

Social Media In The Construction Industry

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