Literature

  • This is a list of literature and electronic resources on social media and construction industry related topics
Books
  1. You Need More Than a Website: Promote Your Professional Services Firm Using Social Media - Hardcover (Mar. 29, 2011) by Jan Davis
  2. Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff, Hardcover - Apr 21, 2008, (see author video below)
  3. Social Media for Home Builders: It's Easier Than You Think! by Carol M. Flammer

Author Videos

Josh Bernoff: How To Be A Social Media Change Agent



Glossary

Netnography is the branch of Ethnography that analyses the free behaviour of individuals on the internet that uses online marketing research techniques to provide useful insights. As a method, “netnography” can be faster, simpler, and less expensive than ethnography, and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. The term is believed to be first employed by R.V.Kozinets (1997) [Wikipedia].

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