The Construction Marketing Association and Social Media

Founded in 2009, the Construction Marketing Association (CMA) is a professional association which supports marketers in the construction industry with specialized resources on construction brands, products and services, as well as marketing to construction-related targets. CMA's Construction Marketing Institute provides informative webcasts, conferences, training programs and a professional certification program. CMA's website makes considerable use of social media and web 2.0 applications. CMA's YouTube site shows presentations of three of their member companies (Caterpillar, Knaack, and USG)  and how these companies use social media in their marketing strategies. Below is an example of USG's webcast panel discussion:

An online survey called "2011 Construction Marketing Outlook" of 100 construction companies carried out by CMA in September 2010, revealed interesting details of the industry with respect to marketing activities and budgets, top marketing priorities, and marketing tactics. Interestingly, internet and social media as well as PR are considered to be increasingly important marketing tactics for 2011, whereas a majority of 60% of the firms is planning to decrease activities and budgets for trade shows.