e-Marketing BAMA 513 Final Client Presentation

Tweet Yesterday night, Geoff, Max and I presented an e-Marketing plan, which was part of our final project for BAMA 513, to our clients. After the presentation, I produced a SlideCast using our Powerpoint presentation and an iPhone voice recording.

On the first slides, Geoff will give and introduction of our proposed marketing strategy and will guide through our customer's brand attributes, use perceptual mapping, characterize the customer and its values as well as the 4P's of our clients's product. Max will then present industry benchmarks by highlighting highly promising case studies and show how our clients's competition effectively and successfully uses social media in order to leverage their offline marketing effort. Thereafter, I will speak about our client's business goals as identified in a first meeting with our client three weeks ago, propose promising e-marketing strategies and guide through the implementation of e-marketing tactics using social media. I will highlight the so-called "crawl-walk-run-fly" approach, which ideally should be used when implementing the proposed e-marketing tactics. Then Geoff speaks about how to bring all presented elements together in order to create a robust e-marketing plan. Finally, all of us will present the timeline of the e-marketing project. Max will speak about specific examples on efficient monitoring of social media dialog as part of our presented e-marketing timeline. Thereafter, I will close the presentation wrapping up with required logistics, resources and budget in order to enable a successful implementation.

We hope that you will enjoy our SlideCast and please give us some feedback whether you liked it after you watched it. Many thanks.

BAMA513 Client Presentation

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