Gemma Went of
Red Cube Marketing (London) carried out a small survey on the use of blogging amongst professionals in the architecture, construction and design industries.
"Comparing the results of the questions (a) Why did you launch the blog? and (b) Why do you run the blog now?, there appears to be a complete turn-around in reasons why participants first launched their blog and why they continue to blog today. Rather than seeing blogs solely as informal arenas for expressing industry opinion, participants now run blogs primarily to engage with their communities."
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| Why do you run the blog now? |
The participants of the survey were also asked for the impact of their blog. The responses give an interesting insight highlighting their very positive achievements:
- Sharp increase in visitor numbers
- Stronger connection with our audience
- New jobs, connections and speaking opportunities
- A wider readership both nationally and internationally
- Professional growth
- Approachability
For construction-related service companies planning to launch a blog the participants of Gemma Went's survey give the following useful advice:
- Listen first
- Write about meaningful subjects in your industry to show you care about what you do
- Understand why you are launching a blog. It must be purposeful, intentional and distinctive
- Have a clear idea of what you want to achieve from the blog and tailor posts to that end. Don’t be demoralised, keep posting whatever your visitor numbers may be
- Be clear about what your blog is about. Have plenty of content in place and link your blog back to other sites
- Post focused content and post consistently, but at a comfortable rate. Avoid large gaps of silence
- Keep it up-dated
- Plan for results to take a while
- Be human
For more details and further interesting findings on the survey, please visit
the Red Cube Marketing Blog.
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