Scientific evidence (e.g. D. Wheeler, M. Sillanpaeae, 1998) suggests that a systematically initiated and monitored stakeholder dialogue substantially minimizes business risk in the infrastructure construction sector. Construction-related service providers, which ignore the need to actively balance stakeholder interests (i.e. companies with the short-term ‘shareholder-first’ approach), will be out-performed with increasing ease by stakeholder-inclusive companies, which are run with a view to the long-term interests of their key stakeholders.
Tasha Cunningham presents an example how social media could be applied by Transit Agencies in order to improve the stakeholder dialogue. Tasha calls her approach "Public Involvement 2.0"
Tasha Cunningham - Social Media, Transit Agencies and Public Involvement 2.0
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Tasha's outlook on successfully applied social media in order to improve stakeholder dialogue on infrastructure projects is not necessarily an unrealistic picture of the construction industry:
Tasha's outlook on successfully applied social media in order to improve stakeholder dialogue on infrastructure projects is not necessarily an unrealistic picture of the construction industry:
Please also refer to my list of case studies: "PUBLIC INVOLVEMENT 2.0™ is the process of managing, analyzing and evaluating public participation and comment-gathering on transportation and infrastructure projects using RSS, social networking, video, blogs, web-enabled applications and social media."
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