Is the construction industry ready for social media? No!

On his Digimarketing Convo Blog, Pritesh Patel argues that the construction industry is not yet ready for Social Media. In general, construction people were still unfamiliar with Web 2.0 applications and social media within the construction industry was still in "newborn stage", Pritesh says.
On his blog Pritesh identifies the following problems which makes integration of social media into construction-related business models difficult:

1. Education. Lack of awareness of Social Media tools in the construction industry and exactly how they work and can be used
2. Too many marketers are afraid to get stuck in play, test, engage and keep up with new ways of marketing
3. Obtaining buy in from c-level execs is proving to be difficult amongst many marketers