Is Social Media a fad?

Tweet Below, I posted two entertaining YouTube videos by Erik Qualman who also wrote the book Socialnomics which is (as Erik describes on his blog) an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

The first video is a collection on facts around social media the second video proposes how return on investment in social media could be quantified: "When I'm asked about the RoI of Social Media sometimes an appropriate response is ... What's the RoI of your phone?"